On the hottest of Los Angeles summer days, Dew sponsored a live taste test to allow fans the opportunity to select their newest flavor. 

Once a choice was made, the individual pushed the button representing their choice, and a paintball was immediately launched onto the billboard four stories above them, logging their vote in a splash of brilliant color.

Over 1200 fans participated in this unique demonstration of the intense relationship between the Mountain Dew brand and its enthusiastic base.